Privacy Policy

1. Introduction

Flor Digital ("we", "our", or "us") is committed to protecting your privacy and complying with South Africa's Protection of Personal Information Act (POPIA) No. 4 of 2013. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, physical address
• Business Information: Company name, job title, industry
• Financial Information: Payment details for services (processed securely)
• Technical Data: IP address, browser type, device information
• Usage Data: Website interaction data, page visits, time spent

2.2 Collection Methods

We collect information through:

• Contact forms and service inquiries
• Service agreements and contracts
• Website analytics tools
• Cookies and similar technologies
• Direct communications (email, phone, in-person)

3. Use of Personal Information

3.1 Legal Basis for Processing

We process personal information based on:

• Your consent (which you may withdraw)
• Contractual necessity for service delivery
• Legal compliance obligations
• Legitimate business interests

3.2 Purposes of Processing

We use personal information to:

• Provide and improve our SEO and digital services
• Communicate with clients and respond to inquiries
• Process payments and manage accounts
• Analyze website usage and improve user experience
• Comply with legal and regulatory requirements
• Prevent fraud and enhance security

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We may share information with trusted service providers who assist us in:

• Website hosting and maintenance
• Payment processing
• Analytics and marketing services
• Legal and accounting services

All service providers are contractually bound to protect your information.

4.2 Legal Disclosures

We may disclose information when required by law or to:

• Comply with legal processes
• Protect our rights or property
• Prevent fraud or imminent harm
• Ensure the safety of our personnel or others

5. Data Security and Retention

5.1 Security Measures

We implement appropriate technical and organizational measures including:

• Secure servers and encrypted storage
• Access controls and authentication protocols
• Regular security assessments
• Employee privacy training

5.2 Data Retention

We retain personal information only as long as necessary for:

• The purposes for which it was collected
• Legal or regulatory requirements
• Business or tax purposes

Typical retention periods range from 1-7 years depending on the data type.

6. Your Rights Under POPIA

6.1 Access and Correction

You have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of unnecessary information

6.2 Objections and Complaints

You may:

• Object to processing of your personal information
• Withdraw consent where processing is consent-based
• Lodge a complaint with the Information Regulator

6.3 Exercising Your Rights

To exercise any POPIA rights, contact our Information Officer:

We may require identity verification before processing requests.

7. International Data Transfers

As a South African company, we primarily process data within South Africa. When international transfers occur (e.g., to cloud service providers), we ensure:

• Adequate protection measures are in place
• POPIA requirements for cross-border transfers are met
• You are informed of such transfers where required

8. Cookies and Tracking Technologies

8.1 Cookies Usage

Our website uses cookies to:

• Enhance user experience
• Analyze site traffic and performance
• Enable certain functionalities

8.2 Cookie Management

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

9. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or directly to clients when appropriate.

10. Contact Us

For privacy-related inquiries or to exercise your POPIA rights, please contact: