What is SEO?

Understanding Search Engine Optimization and How It Can Transform Your Business

Our SEO Expertise

Founded in 2015, Flordigital has grown into one of America's most trusted SEO agencies by delivering measurable results through ethical, white-hat SEO strategies that stand the test of time.

While search algorithms change constantly, our commitment to our clients' success remains unwavering. We combine technical expertise with creative strategy to help businesses achieve sustainable growth through organic search.

Learn more about our SEO services or check our pricing plans to find the right solution for your business.

What is SEO? The Complete Guide

Search Engine Optimization Explained by America's Leading Experts

Understanding SEO Fundamentals

SEO (Search Engine Optimization) is the practice of improving your website to increase its visibility when people search for products or services related to your business on search engines like Google, Bing, and others. The better visibility your pages have in search results, the more likely you are to attract prospective customers.

SEO stands for Search Engine Optimization, which is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (organic) search engine results.

Why SEO Matters for Your Business

SEO is crucial because:

  • 93% of online experiences begin with a search engine - SEO helps you capture this traffic
  • SEO leads have a 14.6% close rate compared to outbound leads (1.7%)
  • 75% of users never scroll past the first page of search results
  • SEO provides 24/7 visibility unlike paid advertising

For more details on how SEO can benefit your specific business, see our SEO services page or read about our SEO packages.

How SEO Works

Search engines use algorithms to crawl and index websites, then rank them in search results based on hundreds of ranking factors. Our SEO services focus on three main pillars:

Technical SEO

Ensuring search engines can properly crawl and index your website

Content Optimization

Creating valuable content that answers searchers' questions

Link Building

Earning quality backlinks to establish authority

Our SEO Approach

At Flordigital, we take a comprehensive approach to SEO that includes:

  • Keyword Research: Identifying the terms your customers actually search for
  • On-Page Optimization: Optimizing content, HTML tags, and internal linking
  • Technical Audits: Fixing issues that prevent search engines from properly indexing your site
  • Content Strategy: Creating valuable, relevant content that attracts links and shares
  • Local SEO: For businesses serving specific geographic areas
  • Analytics & Reporting: Tracking performance and making data-driven improvements

Learn more about our SEO methodology or see our pricing for different service levels.

2015 - Founded

Flordigital was established with just 3 team members and a handful of local clients.

2017 - First Major Success

Helped our first client achieve #1 rankings nationally for their competitive keywords.

2019 - Expanded Nationally

Launched our national SEO package to serve clients across all 50 states.

2022 - New Offices

Expanded to our current New York headquarters to accommodate our growing team.

2025 - 500+ Clients

Celebrated serving over 500 satisfied clients across multiple industries.

Explore Our SEO Services